This clue appeared in the Mini Crossword on Friday, April 10, 2026 (5 Down). The answer is hidden below until you want it.
How to read this clue
This is a fill-in-the-blank clue: the answer completes the phrase, title or quotation.
Answer length: 4 squares
First letter
H _ _ _
First and last letters
H _ _ E
Show the answer
About the answer
HYPE as a word: (marketing) Promotion or propaganda, especially exaggerated claims; (transitive) To promote heavily; to advertise or build up.
HYPE has been an answer 4 times in the NYT Crossword and Mini since March 18, 2026.
Other clues with the same answer
More clues from this puzzle
- Transform (into) (1 Down)
- Turn away, as one's gaze (2 Down)
- Unspoken, but understood (3 Down)
- Hand issue after writing for minutes on end, maybe (4 Down)
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