This clue appeared in the NYT Crossword on Thursday, October 15, 2026 (67 Across). The answer is hidden below until you want it. Thursday puzzles often have a trick, such as a rebus (several letters in one square) or answers that bend the rules.
Answer length: 5 squares
First letter
H _ _ _ _
First and last letters
H _ _ _ S
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About the answer
HYPES as a word: (marketing) Promotion or propaganda, especially exaggerated claims; (transitive) To promote heavily; to advertise or build up.
HYPES has been an answer 2 times in the NYT Crossword and Mini since March 1, 2026.
Other clues with the same answer
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