This clue appeared in the NYT Crossword on Sunday, February 22, 2026 (109 Down). The answer is hidden below until you want it. Sunday puzzles are large (21 by 21) and themed, about as hard as a Wednesday or Thursday.
How to read this clue
"Abbr." or "for short" means the answer is itself an abbreviation or a shortened form.
Answer length: 3 squares
First letter
C _ _
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About the answer
CTR as a word: (advertising) Initialism of click-through rate. [(Internet, advertising) A ratio of the number of clicks on a unit of online advertising to the number of tim...; (finance) Initialism of cash transaction report.
CTR has been an answer 4 times in the NYT Crossword and Mini since February 22, 2026.
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