This clue appeared in the NYT Crossword on Sunday, December 21, 2025 (51 Across). The answer is hidden below until you want it. Sunday puzzles are large (21 by 21) and themed, about as hard as a Wednesday or Thursday.
Answer length: 9 squares
First letter
R _ _ _ _ _ _ _ _
First and last letters
R _ _ _ _ _ _ _ D
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About the answer
REBRANDED as a word: (originally marketing) To change the brand name, logo, or image of a product or company; A change to the brand name, logo, or image of a product or company.
REBRANDED has been an answer once in the NYT Crossword and Mini puzzles we have on file, which go back to October 23, 2025.
More clues from this puzzle
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- Fraudulently make seem like (46 Across)
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- Wyoming peak (49 Across)
- Comment from someone caught in the rain (54 Across)
- Yellow avenue in Monopoly (56 Across)
- A bit off, say (58 Across)
- Hyatt alternative (59 Across)
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